Hi Reader,

I hope everyone survived the World Cup final weekend! And congratulations to our Spanish Members!!

I deliberately held this newsletter until Monday rather than competing with one of the biggest sporting events of the year.

Now that the World Cup is over, let's get back to what brings us together every week: helping independent bike tour operators build stronger businesses.

Symposium News 🤝

Hamburg 2027 is getting closer.

Although there isn't a major update this week, this is a good reminder not to leave your registration until the last minute.

The Early Bird rate remains available until September, and as we've shared before, we're putting together what promises to be another fantastic Symposium.

With operators from across Europe, practical workshops, networking, and speakers like Christian Tänzler, it's becoming much more than an event—it's where many of the conversations that shape the community begin.

Groupwork Gold Nuggets 💛

Still on Morning Group F — Efficiency Engineers: Systems

Lars Michaelsen • Jose Ferri • Luis Ulloa • Jos Teughels • Filipe Palma • Pedro Carmo

How do you balance personal touch with automated booking confirmations?

Automation saves time—but everyone agreed that guests should never feel like they're talking to a robot.

Here were some of the approaches shared:

The following content is only visible for the Cycle Cities Members.

Tool of the Week 🛠️

The Google Business Profile Playbook

Your Google Business Profile is often the first thing potential customers see.

Yet many operators spend hours improving their websites while leaving one of their most powerful sales tools largely untouched.

This week's guide shows you how to turn your Google Business Profile into a booking engine by covering:

• Optimising every section of your profile
• Increasing visibility in local search
• Collecting better reviews
• Improving AI and Google Search visibility
• Small improvements that can generate more direct bookings

Like all our playbooks, it's designed to be practical, straightforward and immediately actionable.

Community — Highlights ➡️

The WhatsApp group has been buzzing with one topic this week: bikes.

Robert shared the arrival of his brand-new fleet after 10 months of planning, sparking a fascinating discussion around suppliers, pricing, branding, components and sourcing across Europe and beyond.

The conversation quickly expanded as members compared:

• Dutch vs Chinese manufacturing
• Belt drives vs traditional drivetrains
• Fleet pricing
• Shipping costs
• Supplier recommendations
• Ideas for future group purchasing discounts

One particularly interesting suggestion came from Denis in Tirana, who proposed exploring whether members could coordinate future group orders from the same suppliers while maintaining individual branding.

It's exactly the kind of conversation that makes this community valuable: one operator shares an experience, others contribute their own, and everyone walks away with new ideas.

Have a fantastic week and, as always, if you've got a question, a challenge or something that's working particularly well in your business, don't keep it to yourself.

Start the conversation in the WhatsApp group.

You never know what ideas it might spark.

See you next week,

Isabella

Managing Director (Interim)
Cycle Cities 🚲