Hi Reader,

I'm warning you now: this week's newsletter comes with a lot of information.

So grab a coffee, take a few minutes, and don't skim this one too quickly.

We've got an important Symposium update, a new Gold Nugget from the Groupwork sessions, a new practical tool, something cool from London, and the date for our first Cycle Cities webinar.

Let's get into it.

Symposium News 🤝

We've got a hotel discount for Hamburg!

A big thank you to Lars for securing a special accommodation rate for Cycle Cities Symposium participants at Superbude St. Pauli.

The following content is only visible for the Cycle Cities Members.

If you're a Pro member, don't forget that your Symposium ticket is already included in your membership.

You still need to register, though — so make sure you do that before September 30.

And for everyone else:

⏰ Early Bird ends September 30

The Early Bird Symposium rate is available until September 30.

After that, the regular rate will apply.

So if you're planning to join us in Hamburg, now is a good time to get your registration sorted.

And one more thing...

Is there a topic you'd like to see discussed at the Symposium?

I'm currently working on the itinerary and we still have a few slots available for talks.

If there's a topic you'd like to hear about, or something you've been working on that you think other operators would find useful, write to me.

Groupwork Gold Nuggets 💛

Scaling without losing the experience

We're staying with the same group as last week:

High-Volume Hubs — Large Fleets & High Frequency

The next question was:

And... this one didn't exactly produce a Gold Nugget.

The following content is only visible for the Cycle Cities Members.

Tool of the Week 🛠️

#17 — The Bike Tour Operator Marketing Prioritisation Tool

This one is short and very practical, I promise.

Stop trying to do everything. Decide what deserves your attention.

The problem is rarely a lack of ideas, is actually knowing what to focus on first.

That's what this week's tool is designed to help with.

It helps you identify the marketing activity that deserves your time, money or attention right now.

Because sometimes the best marketing decision might be finally fixing the thing you've been putting off.

Community — Highlights ➡️

🤖 Save the date: our first Cycle Cities webinar

I'm very happy to announce that I'll be hosting my first Cycle Cities webinar on:

AI-Powered Social Media for Bike Tour Operators

📅 21 October​
⏰ 19:00 CET​
⏱️ 1 hour

I'll be sharing practical ways AI can help make social media less time-consuming for bike tour operators — from creating content to streamlining and automating parts of the process.

The goal isn't to add another complicated system to your business.

It's to find ways to make the work you already have to do easier.

👉 Join the webinar — Google Meet​

And if you can't make it live, don't worry.

The session will be recorded and shared afterwards.

Sometimes, look up.

A big thank you to Robert from The London Bicycle Tour Co. for sharing these photos with the group.

He spotted this advertisement painted on a large wall over three days, with a team of four people working on ropes.

And it made me think:

We spend so much time looking at our phones, our bookings, our bikes and our to-do lists that sometimes we forget to look up.

There are interesting things happening right above our heads.

So here's your reminder for the week:

Look up. 👀

You might be surprised by what you find.

See you next week,

Isabella

Managing Director (Interim)
Cycle Cities 🚲