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๐Ÿ Cycle Cities Buzz - The Value Behind the Price ๐Ÿšฒ

Published about 1 month agoย โ€ขย 2 min read

Hi Reader,

August is moving quickly.

For those of you in high season, you may still be counting down the days until things calm down.

For others, the quieter months may already be starting to appear on the horizon.

Either way, September is getting closer โ€” and with it, a chance to take stock of what worked, what didn't, and what you might want to do differently for the rest of the year.

But before we get there, there's still plenty happening inside Cycle Cities.

Symposium News ๐Ÿค

Remember: the Early Bird rate for Symposium 2027 ends in September.

If you're planning to join us in Hamburg, now is a good time to secure your place rather than leaving it until the season gets busy again.

We'll keep sharing more details as preparations continue, but for now, make sure Symposium is on your radar.

Groupwork Gold Nuggets ๐Ÿ’›

The Connectors: Partnerships

We're continuing with our conversations around partnerships, and this week the group looked at a question that can often reveal untapped opportunities in your existing customer base:

What is the best "add-on" product you've ever sold to a guest?

The following content is only visible for the Cycle Cities Members.

The answers showed that the most valuable add-ons aren't necessarily the most complicated ones.

For some operators, it's about making the experience more convenient:

โ†’ One-way tours that allow private groups to finish at their hotel or a restaurant instead of returning to the shop.

โ†’ Pannier rentals for guests who don't want to carry a backpack: in one example, offered for just โ‚ฌ1.50.

โ†’ Family-friendly equipment, including cargo bikes, child seats and baby hammocks, when these options are clearly promoted through FAQs or chatbots.

And for operators with the right licences, the opportunities can expand even further, with multi-day tours, airport transfers and niche activities becoming part of the overall offer.

The interesting takeaway?

Sometimes the best add-on isn't about selling more.

It's about making the experience easier, more comfortable or more complete for the customer.

And when you understand what your guests actually need, those small additions can become meaningful sources of additional revenue.

Tool of the Week ๐Ÿ› ๏ธ

The Pricing & Packaging Playbook

A Practical Guide to Selling More Value, Not Just More Tours

Pricing is not just about numbers.

For many bike tour operators, pricing starts with a simple question:

"How much should we charge?"

But the better question is:

"What is the value of the experience we are offering, and how can we communicate it clearly?"

Your price influences much more than your revenue.

It affects how customers perceive your product, how you position your business, how you compete with OTAs and how much room you have to invest back into your operation.

The Pricing & Packaging Playbook is designed to help you step back and look at your pricing strategy as a whole, from understanding your current position to thinking about packages, value and opportunities to increase revenue without simply adding more tours to your calendar.

There's something extra in this one too: The accompanying Excel pricing tool

Use it alongside the playbook to work through your numbers and start putting the ideas into practice.

Community โ€” Highlights โžก๏ธ

We're getting closer to the end of summer, but there's still plenty of time to make the most of the season โ€” and plenty to learn from what it has brought us so far.

I'll be back next week with another update from the community.

Until then,

Isabella

Managing Director (Interim)
Cycle Cities ๐Ÿšฒ

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