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Hi Reader,
We’re officially into the new membership era of Cycle Cities — and things are already starting to move.
Over the past days, we’ve begun sharing member content across channels, updating visibility across the platform, and putting the foundations of the new structure into motion.
This is the exciting part: not just planning the new Cycle Cities, but actually building it together.
And this is only the beginning.
Industry Insights — Christian Tänzler 🎙️
In last week’s newsletter, we shared excerpts from Steve’s conversation with Christian Tänzler, President of the German Cycling Association.
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The discussion explored:
- The evolution of cycling infrastructure in Germany
- How bike-friendly cities create long-term economic impact
- The relationship between mobility, tourism, and public health
- The growing role of bike tourism in urban development
- And how climate conditions may shape future cycling tourism trends across Europe
We’re also very happy to confirm that Christian will join us as a guest at the next Symposium in Hamburg, where he’ll share further insights and perspectives on the future of bike tourism.
It’s going to be a really valuable conversation for operators across the network.
If you missed it, you can watch it here
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Groupwork Gold Nuggets 💛
This week’s insights come from Morning Group C: Culture Keepers: Staffing & Impact (Duncan Blinkhorn, Cicely Lloyd, Judith Seidel, Rafael Lima, Sadegh Farahat)
In an era of over-tourism, how can we make local residents love bike tours?
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• Inclusive Interaction Bring locals into the experience naturally — even small interactions, like asking a local shop owner for advice during a tour, help create connection instead of separation.
• Community Engagement Some operators organise free or low-cost rides and events for residents, helping locals experience the city from a different perspective and feel included rather than displaced.
• Advocating for Sustainable Tourism Participating in local conversations and community events helps communicate that bike tours are one of the most sustainable forms of tourism a city can have.
• Avoiding Congestion Adjusting schedules to avoid rush hours and heavily crowded zones helps reduce friction with residents and creates a smoother experience for everyone.
• Special Interest & Local Tours Collaborating with tourism boards or local initiatives to create tours around cultural moments or city-specific interests can help attract local participation and support.
Insight: The operators building the strongest long-term reputation are not only thinking about guests — they’re also thinking about how tours integrate into the daily life of the city itself.
This kind of practical, experience-based knowledge sharing continues to be one of the most valuable parts of Cycle Cities.
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Symposium News 🤝
Hamburg 2027 is continuing to take shape as a very special edition of Symposium.
Beyond the networking, the conversations, and the operator connections that make Cycle Cities unique, this year’s edition will also bring deeper industry insight into where bike tourism is heading in Europe.
Having Christian Tänzler joining us as a guest speaker adds an especially valuable perspective. As President of the German Cycling Association, he brings firsthand knowledge of how cycling infrastructure, urban development, sustainability, and tourism intersect — and how cities that invest in cycling are reshaping mobility, tourism, and local economies.
For operators, these conversations matter. Understanding where cities are moving, how traveler behaviour is evolving, and where opportunities may emerge over the next years is becoming increasingly important for building resilient businesses.
Hamburg itself feels like the perfect setting for that conversation:
- A city with strong cycling culture
- A committed local host
- And a community ready to keep pushing the industry forward together
If you haven’t secured your place yet:
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New: Legacy Member Badge 🚲
Since you are all original Cycle Cities members, you can now download their new Legacy Member Badge.
It’s a small way to recognise the operators who helped build this community from the early days and have remained part of the journey over the years.
The badge can be added to:
- Websites
- Email signatures
- Social media profiles
More than anything, it represents trust, continuity, and being part of the original network that helped shape Cycle Cities into what it is today.
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Community — What’s next ➡️
Now that the transition into the new membership structure is complete, the focus shifts toward growth and activation.
Over the coming weeks, we’ll continue:
- Expanding member visibility
- Sharing more tools and resources
- Building partnerships between cities
- Strengthening the practical value of the network
- Outreach to potential new members
The goal remains simple:
👉 help independent bike tour operators build stronger, more sustainable businesses together.
Isabella
Managing Director (Interim) Cycle Cities 🚲
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