Hi Reader,

Introducing myself

Hi Reader,

Some of you already saw me pop into the WhatsApp group this week, but for those who don’t know me yet, I wanted to properly introduce myself.

My name is Isabella, and I’ll be stepping in as Managing Director for the next 6 months, working closely with Steve while he takes a well-deserved step back.

I come from a project management background across different industries, from film production, to events, and now in a creative marketing agency. Different worlds, but all with one thing in common: making things happen, bringing structure to complexity, and making sure ideas actually move forward.

That’s exactly how I see my role here.

Over the next months, I’ll be:

• Supporting Steve in shaping the next phase of Cycle Cities
• Bringing more structure to how the community operates
• And helping lay the foundations for the new membership system (coming very soon)

There’s already a lot in motion, and I’m excited to help turn that into something even more solid, useful and valuable for all of you.

Symposium News

I know many of you are already looking ahead to Hamburg, and from everything I’ve seen so far, it’s shaping up to be a really special one.

A city with strong roots in the community, a great host, and the right energy to bring people together again.

I’m confident it will be:

• Enriching
• Productive
• And, of course, fun

If you haven’t already, make sure to secure your spot.

Register NOW for Symposium 2027

Remember: Tickets cost €349 per person, a super-early-bird rate. On April 15, 2026, the price will rise to €399, so secure your spot now!

Groupwork Gold Nuggets 💛

Groupwork continues to be one of the most valuable parts of Cycle Cities, where real operators share what actually works on the ground.

Here is this week's interesting insights from Morning Group B: Growth Hackers: Sales & OTAs (Rob Dijkhuis, Ari Apteker, Tiago Monteiro, Rob Graham, Aitor Guadilla Olozaga, Emmanuel Darley).

Question 1. . What is your "secret weapon" for managing Viator/GetYourGuide without losing your margins?

Whatsapp Discussion

I joined the WhatsApp group this week, and I have to say... it didn’t take long to see how active (and useful) this space is.

First unexpected learning:
Apparently, my name Isabella means “father” in Estonian.

So I guess that makes me Darth Vader now.

Not sure what that says about my role here… but I’ll take it.

Now, back to business talk: Toomas shared very interesting information after noticing something we probably all relate to:

👉 People don’t read terms & conditions.

Instead of making them longer, the idea is to make them clearer, more human, and easier to engage with.

He also shared the next step they are exploring:

Which opened up a really valuable discussion:

💡 Key takeaways from the group:

To be added to the WhatsApp Community/Discussion group, fill out this form.

Community — What’s next

The new community strategy is getting very close, and you’ll start seeing more structure and clarity in how everything connects:

• Membership
• Knowledge sharing
• Events
• Communication

Excited to be here, excited to get to know you all, and excited for what’s coming next.

See you in the WhatsApp community and in the next buzz.

Isabella

Managing Director (Interim)
Cycle Cities 🚲