Hi Reader,

We’re now at the deadline to join the new Cycle Cities membership.

Over the past weeks, many of you have already made the move — a strong signal of where the network is heading.

If you’ve been considering it but haven’t taken action yet, this is the moment.

👉 See the Full Membership Plan​

👉 Get Started with the New Membership​

Cycle Cities is shifting from a loose network into a more structured platform focused on real business outcomes:

• More direct bookings
• Better margins
• Stronger connections between operators

From next week:

• We’ll migrate to the new WhatsApp group
• The newsletter subscriber list will be updated

👉 Access to future updates, resources, and conversations will be tied to the new membership structure

Groupwork Gold Nuggets 💛

Gold Nuggets continue to be a core part of Cycle Cities, real operators sharing what’s actually working (and what’s not).

This week’s insights come from Morning Group B: Growth Hackers: Sales & OTAs (Rob Dijkhuis, Ari Apteker, Tiago Monteiro, Rob Graham, Aitor Guadilla Olozaga, Emmanuel Darley)

The question was: What is one marketing channel you’ve abandoned recently, and why?

• Paper & Print Marketing Clear consensus: traditional print is no longer delivering results. As one group put it — “advertising with paper is dead.”

• Tracking Failures (Offline Channels) By using dedicated URLs to track offline campaigns (e.g. hotel maps, flyers), operators found that virtually no traffic was converting into website visits.

• Agency Sales Reductions Some operators are scaling back or stopping sales through third-party agencies — citing both emotional friction and low profitability due to high upfront costs.

👉 Insight: The shift isn’t just about cutting channels — it’s about focusing on what can be measured, optimized, and scaled.

This is the kind of practical, experience-based thinking that will continue to be shared within the membership as we build a more structured knowledge base together.

Symposium News 🤝

Hamburg is getting closer, and momentum is building.

A strong host, a well-connected city, and the right mix of operators will make this a key moment for the network.

• Early bird tickets remain at €349 (before the next increase)

If you’re planning to join, it’s worth securing your spot now.

👉 Secure your Symposium ticket

New: Industry Insights Series 🎙️

We’ll soon share excerpts from a conversation between Steve and Christian Tänzler (President of the German Cycling Association), covering:

• The evolution of cycling in Europe
• Industry dynamics
• Opportunities ahead

And great news: Christian will be joining us at the Symposium.

New Tool — Referral System

One of the biggest untapped opportunities in this network is cross-city referrals.

We’ve created a simple system to help operators recommend trusted partners across destinations: and start generating shared value.

I'm sure you already practice this, but this an easy system to organize it better.

Community — What’s next ➡️

From next week, things start to shift more visibly:

• New structure
• New systems
• New ways of collaborating

This is the moment where Cycle Cities becomes more than a community — and starts functioning as a growth platform.

See you in the next phase,

Isabella

Managing Director (Interim)
Cycle Cities 🚲